SEO includes both the technical and creative elements required to improve rankings, drive traffic, and increase awareness of your website in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is merely a matter of making sure your site is structured in a way that search engines understand.
However, SEO isn’t just about building search engine-friendly websites. It’s about making your site easier for people too. At Sood Marketing we believe these principles go hand-in-hand.
Local SEO (Search Engine Optimisation) is an incredibly effective way to market your local business online. It helps community pharmacies and businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ significantly from what’s practised in standard SEO.
Local search is the local listings that appear when certain keywords are searched, be this from Google My Business or even Bing Places. These rankings are arguably more important than overall web ranking. Especially for bricks and mortar businesses.
Anyone in the world could rank for ‘what medicine can I take,’ however when the search query has much more purchase intent behind it, it becomes ‘pharmacy near me’ or ‘pharmacist near [location].
This type of search query, which typically includes a location or ‘near me’ are understood by search engines meaning the results that they show are based on the location of the end user.
Most web traffic is driven by the commercial search engine Google. Bing and Yahoo have a much smaller reach than google but can be still worth addressing. Social media and additional types of traffic can generate hits on your website however, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. The background has shown that search engine traffic can make (or break) an organisation’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to different types of marketing and promotion
Local SEO is arguably more critical for Community Pharmacies and Local Businesses. Thankfully we can offer you advice and support on both options.
Higher positions on the search engine mean a higher majority of impressions and clicks leading to a significant increase in traffic to your website.
SEO provides trackable and quantifiable results, regardless of if you are an e-commerce or non-e-commerce site, this does not affect ROI.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Ranking higher on search engines will significantly increase the impressions your website will get. This translates to more exposure meaning your brand awareness will improve.
At Pharmacy Digital Marketing our goal is to provide you with a competitive package that suits your budget. We aim to make your business more visible online.